LivingAd Data
Follow the steps in this quick graphic and learn how LivingAd data is generated
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LivingAd is wrapped with DMP/DSP tracker
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User interacts with the LivingAd via swipping and other gestures
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Data is collected in Real time
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Data always belongs to the customer
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Data can be used for a countless number of possibilities e.g. re-targeting with the newly created segments
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LivingAd data leads to an increased ROI
REAL-TIME AUDIENCE DATA TRANSFER
The usual way for the LivingAd data transfer is in 1) real time and 2) direct.
If other ways are preferred, please get in touch with us and we will make sure to find the best solution for you.
LivingAd is shown
Interaction elements wrapped with dsp-dmp-trackers
User interacts
User interaction tracked and matched with unique AD-ID/mobile web cookie
User is segmented
- Social
- Gaming
- Audio
Unique AD-ID/mobile web cookie segmented in real-time and instantly activatable
To keep in mind
- GDPR
- Wagawin is processor & brand controller
- Data belongs to the brand and will not be stored by Wagawin (by default)
- Storage only on customer request
- Data protection agreement must be closed in all case
- General
- Data – especially mobile web – is only valid for a few weeks
- Data-based work makes only sense for higher quantities of AIs
- Ideal for always-on approaches
- Lookalike audiences as a meaningful extension
