LivingAd Data
Follow the steps in this quick graphic and learn how LivingAd data is generated
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LivingAd is wrapped with DMP/DSP tracker
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User interacts with the LivingAd via swipping and other gestures
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Data is collected in Real time
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Data always belongs to the customer
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Data can be used for a countless number of possibilities e.g. re-targeting with the newly created segments
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LivingAd data leads to an increased ROI
REAL-TIME AUDIENCE DATA TRANSFER
The usual way for the LivingAd data transfer is in 1) real time and 2) direct.
If other ways are preferred, please get in touch with us and we will make sure to find the best solution for you.
LivingAd is shown
Interaction elements wrapped with dsp-dmp-trackers
User interacts
User interaction tracked and matched with unique AD-ID/mobile web cookie
User is segmented
- Social
- Gaming
- Audio
Unique AD-ID/mobile web cookie segmented in real-time and instantly activatable
Segmentation using livingads
Managed Service
DPA between Wagawin – Brand/Agency (client)
Client sends preferred trackers to Wagawin
Only on client request we add Wagawin trackers to LivingAds
Uplift through built segments during current and future campaigns
Self Service
DPA between Wagawin – Brand/Agency (client)
Wagawin or the client add trackers inside the LivingAd Manager to LivingAds -> no Wagawin trackers
Uplift through built segments during current and future campaigns