Let's talk about LivingAds - The Importance of Audience Data & Insights based on User Engagement

Published on
April 11, 2023

the technical and legal boundaries such as GDPRand the deprecation of 3rd-party-cookies make it way more difficultfor brands and agencies to get a holistic view on their target groups behaviorsand interests. Due to that fact, interest-based targeting gets more and moreunreliable and its impacts even harder to measure.

Gathering real user insights based on userengagements is the best possible source of truth a brand or agency can have. Itis direct information and feedback your target group shares with youvoluntarily – without any GDPR or cookie-topic in between. Being able totransform these “non-personalized” insights into action and performance willestablish as the new golden standard in the future.

Our audience engagement technology called“LivingAds” gets mobile users to engage/interact with ads on the open internet.To do this, we build recognizable engagement elements into existing mobiledisplay and video ads.

Every engagement is processed by our algorithmsin real-time and in compliance with data protection laws, enabling us tooptimize campaigns on the fly with live campaign performance data and userinsights. In short: We unlock actionable audience data and insights from mobileads, which helps boosting and optimizing campaign performance.

Still got your Attention?

Get in touch with our experts and learn how to get the most out of the Open Internet with LivingAds!

Join our newsletter to stay up to date on features and releases.

will be visible only when the desktop version is approved