Contextual targeting helps us to find the relevant users for advertisements and maximize your ROI.
Contextual targeting benefits are:
🍪 It is privacy-friendly as no personal data is processed and works in a cookieless world.
🗑️ It helps advertisers to reduce spreading losses and reach qualified audiences based on anonymous criteria.
👥Contextual targeting also allows you to reach users you can't reach with audience targeting for technical reasons.
🔗 It can be combined with behavioral targeting as it gives the advertisers maximum scale available. Just think about users who are not currently on a page that’s contextually relevant but they have been in the past.
For questions, leave a comment below. And to talk to our experts, DM us on LinkedIn! 🚀