Contextual targeting helps  us to find the relevant  users for advertisements  and maximize your  ROI.  

Contextual targeting benefits are:

🍪 It is privacy-friendly as no personal data is processed and works in a cookieless world.

🗑️ It helps advertisers to reduce spreading losses and reach qualified audiences based on anonymous criteria.

👥Contextual targeting also allows you to reach users you can't reach with audience targeting for technical reasons.

🔗  It can be combined with behavioral targeting as it gives the advertisers maximum scale available. Just think about users who are not currently on a page that’s contextually relevant but they have been in the past.

For questions, leave a comment below. And to talk to our experts, DM us on LinkedIn! 🚀

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