Contextual Targeting - a privacy friendly Way of finding the right Audience by Keywords and Topics

Published on
April 11, 2023

Contextual targeting helps  us to find the relevant  users for advertisements  and maximize your  ROI.  

Contextual targeting benefits are:

🍪 It is privacy-friendly as no personal data is processed and works in a cookieless world.

🗑️ It helps advertisers to reduce spreading losses and reach qualified audiences based on anonymous criteria.

👥Contextual targeting also allows you to reach users you can't reach with audience targeting for technical reasons.

🔗  It can be combined with behavioral targeting as it gives the advertisers maximum scale available. Just think about users who are not currently on a page that’s contextually relevant but they have been in the past.

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