LivingAds explained – Part II Banner Tree

Next up in our series of LivingAds is the Banner Tree format, another popular setup that enables consumers to interact and engage with your mobile ad.

Each Banner Tree consists of 6 banners (300×300 px) and either 4 different endcards or one default endcard. In the first step of this two-stage process, the user selects their answer from the two provided options. Depending on the answer, the user can choose again in the next step between one of two options. In total, 6 different answers can be selected, enabling a total of four different endcards or offer options, with also the possibility to use one generic default endcard. All endcard choices can provide deep links to exclusive deals or more information. It is also important to keep in mind is that each consumer interaction is tracked, and this data is made available immediately for further marketing usage.

One reason why this is such a well-liked ad is that it starts with the easy setup. Most popular banner placements are possible and creative material can be easily developed as well as modified during the campaign. This means the effort to get this ad up and running is minimal. In contrast to the easy setup stands the maximal return of engagement and customer interactions.

Consumers like to customize their offer and want to feel valued as an individual with individual needs. The “one ad fits all” idea is a very outdated way of promoting content. With the Banner Tree format, you can personalize your offers easily, engage your potential customer with your content and the collected data can help you in upcoming campaigns to reach your customer with the right content.  Check out some of our previous campaigns to see how versatile this ad format can be, no matter if you are fashion retail or banking, Banner Tree will help you to get to know your customer better.

Contact us today at info@wagawin.com to start your own campaign.