Fully customizable LivingAds available from summer 2023!

LivingAds - a global advertising phenomenon

Enter into a meaningful conversation with billions of people - directly on their mobile devices

wagawin-livingads-hand-holding-phone-purple-blue-dark
try me!

Trusted by the best brands and agencies around the globe

Not just a series of new formats but a new advertising technology

LivingAds empower brands to identify and activate audiences with the highest affinity to their brand, product or service through meaningful conversation. In addition, our technology processes the user engagement data for improved targeting and optimization capabilities, leading to impressive results not only on the open internet but also across all relevant buying platforms.

Swipe through all major features of LivingAds
Thumb up to click left
wagawin-livingads-human-woman-looking-on-mobile
Human

Entering a meaningful conversation with every single ad impression

wagawin-livingads-personalized-digital-blue-thumb
Personalized

Processing audience data in real-time to ensure personalized messaging

wagawin-livingads-hustle-free-man-laughing-infront-laptop
Hassle-free

Using a template-based approach to allow the usage of existing video and display- creatives

wagawin-livingads-people-holding-phones-and-looking-on-the-phones
Responsive

Adapting to the size of each ad container to make sure the ad message never gets lost

wagawin-livingads-lock-on-stone-blue-tone
Privacy-safe &
cookieless-ready

Only processing non-PII. PII only processed upon request and in accordance with local regulations

wagawin-livingads-picture-of-earth
Global

Supporting all common IAB ad slots (mobile web and in-app) to guarantee unlimited global reach

wagawin-livingads-stature-of-liberty
Recognizable

Featuring learned actions from Instagram, Tinder, WhatsApp etc. to generate high engagement-rates

wagawin-livingads-compatiblity-chameleon
Compatible

Blending into any marketing tech stack and compatible with all 3rd party verification tools

Swipe me
Heart to click right

The better you know your audience
the better you can address them

Maximize engagement through conversation

Due to direct conversation between your brand and user, LivingAds identify audience(s) with the highest affinity to your brand, product or service.

cookieless

Generate actionable insights & custom audiences

Collect accurate and valuable audience insights and build custom audiences even without user-tracking in order to gain competitve advantage.

Activate cross-channel for impressive results

Communicate with user groups as well as individual users with the highest affinity across all relevant digital platforms and marvel impressive results.

Affinity Score

+3.3%

Engagement rate

+1.9%

Interaction rate

+70%

Completion rate

+1.4%

Click-through rate

Our affinity score measures audience interests in real-time

Data intput
Audience behaviour
Timing and accuracy
of interactions
Type of interactions
Relevance of interaction element
Placement type and size
Much more...
Contextual enviroment
Data processing
In-house AI
Data output
Affinity score
175
150
125
100
75

Get started with LivingAds!

Generate audience insights you can't get anywhere else - talk to our experts today!

Conversations on the open internet through LivingAds

enriched with multiple audience signals

Insights in general
Audience Profile
Location
Age
Device
New York
Chicago
Seattle
Miami
20-29 y
30-39 y
40-49 y
50-60 y
>60 y
Apple
Samsung
Asus
Huawei
Other
Advertising
Where do you want to go next?
wagawin-livingads-card-tree-1
wagawin-livingads-card-tree-2
Privacy
Advertising
Yor favorite activity?
wagawin-livingads-card-tree-4
wagawin-livingads-card-tree-5
Privacy
Advertising
Where do you want to go next?
wagawin-livingads-card-tree-6
Privacy
Insights LivingAds
Affinity
wagawin-livingads-card-tree-7
Backpacking
wagawin-livingads-card-tree-8
Action vacation
wagawin-livingads-card-tree-9
Beach hotel
wagawin-livingads-card-tree-10
Wellness hotel

Conversations on the open internet through LivingAds

enriched with multiple audience signals

Targeting and optimization based on audience-generated insights and data...

Brand defines target audience:
Relying oncommercially availabletargeting options

Audience enrichment I
(bydefault): Finetuning available targeting options using historical data from our internal LivingAd database

Audience enrichment I
(bydefault): Finetuning available targeting options using historical data from our internal LivingAd database

TARGETING

unlocking audience insights you can’t get anywhere else

Device
Other
Huawei
Asus
Samsung
Apple
Age
>60 y
50-60 y
40-60 y
30-39 y
20-29 y
Location
Boston
Miami
Seattle
Chicago
New York
Weather
Snow
Sun
Cloudy
Storm
Rain
Girls in a pool on air matress

This audience consists mainly of women aged between 25-33 from Miami.

guy makes selfie

This audience likes to capture their adventures by video camera, so they can always rewatch what they have experienced. They prefer convenient and small equipment and are always looking for an easy video editing tool.

two guys making a backpacking trip

This user group loves to go on a long backpacking trip either alone or with friends. They like to be spontaneous and, on a budget, in regard to their sleeping place.

woman gets wellness massage

This user group likes to go on wellness trips. They like to relax and enjoy luxurious massages. The look and feel of where they are staying/hotel is important

motorcyclist riding on dusty road

This group likes to do lots of action activities during their vacation. It’s the adrenaline and variety of offers what excites them!

Girls and boys laughing in camera

This audience consists mainly of boys and girls aged between 19-25 from Chicago and Miami.

3 women on beach make photo

This audience is very interested in getting the best results when it comes to capturing vacation moments. They love to show off their photos on Instagram and for that, they are eager to use the best editing and newest technology.

boy at timesquare looks around

This audience consists mainly of men aged between 26-38 from New York.

boy at timesquare looks around

This audience prefers to take vacation photos with retro equipment, e.g., a polaroid camera, and likes to live the moment and capture it the way it is. Therefore, they are not interested in editing them.

and much more...

For impressive results
across all major digital platforms!

amazon logo
thetradedesk logo
meta logo
instagram logo
campaign manager logo
video 360 display logo
youtube logo
Further platforms
upon request
Custom LivingAds available from summer 2023

There are 7 wonders of the world but we have 8+

Display Hot or Not

The logic behind the Hot or Not display is similar to the dating app "Tinder", where a right-swipe signals interest and a left-swipe signals rejection.

Through these interactions, the user reveals one’s preferences for the display shown.

Each interaction (max. 4 in total,right or left swipe) can be tracked and used to create an audience. At the end, either a generic or an individual end card can be displayed - depending on the swipes made that signal interest. 

Get feedback on up to four messages within one ad impression
Use your existing display creatives and customize the user experience to your look and feel
Dynamically adapt the call to action according to the feedback of your audience
Get feedback on up to four messages within one ad impression
Use your existing display creatives and customize the user experience to your look and feel
Dynamically adapt the call to action according to the feedback of your audience
Get feedback on up to four messages within one ad impression
Use your existing display creatives and customize the user experience to your look and feel
Dynamically adapt the call to action according to the feedback of your audience

Display Tree

The LivingAd Display Tree is structured like a decision tree. In the first step of this two-step process, the user selects an answer from the two given options.

Depending on the answer, the user can choose between one of the two options again in the next step. At the end of the query, four individual or one generic end card can be displayed.

Each user interaction can be tracked and the custom audience can be built for further activation.

Use this LivingAd to realize a 4 dimensional segmentation of your audience
Personalize follow-up questions according to previously given answers
Deliver up to 5 different brand messages by customizing the endcards based on audience interests
Use this LivingAd to realize a 4 dimensional segmentation of your audience
Personalize follow-up questions according to previously given answers
Deliver up to 5 different brand messages by customizing the endcards based on audience interests
Use this LivingAd to realize a 4 dimensional segmentation of your audience
Personalize follow-up questions according to previously given answers
Deliver up to 5 different brand messages by customizing the endcards based on audience interests

Video Poll

The LivingAd Video Poll works similar to the LivingAd Video Quiz. Here, the user is asked a question with two to four possible answers. There are two options to choose when to ask the question: either the question is displayed at any time during the video, or after the video.

At the end of the video, an end card with the respective CTA is displayed, which redirects the user to the landing page. Each user interaction can be tracked and the custom audience can be built for further activation.

Let your audience choose between up to four answer possibilities
Simply share your existing video creatives with us and you’re almost good to go
Show different endcards depending on how your audience replies
Let your audience choose between up to four answer possibilities
Simply share your existing video creatives with us and you’re almost good to go
Show different endcards depending on how your audience replies
Let your audience choose between up to four answer possibilities
Simply share your existing video creatives with us and you’re almost good to go
Show different endcards depending on how your audience replies

Video Quiz

In the LivingAdVideo Quiz, the user is asked a question with two to four possible answers. Only one answer is correct. There are two options to choose when to ask the question: either the question is displayed at any time during the video, or after the video.

At the end of the video, an end card with the respective CTA is displayed, which redirects the user to the landing page. Each user interaction can be tracked and the custom audience can be built for further activation.

Educate your audience by letting them know whether they are right or wrong
Instream or outstream? Both, because we don‘t want to limit your reach
Make use of different endcardfeatures such as Facebook-Share
Educate your audience by letting them know whether they are right or wrong
Instream or outstream? Both, because we don‘t want to limit your reach
Make use of different endcardfeatures such as Facebook-Share
Educate your audience by letting them know whether they are right or wrong
Instream or outstream? Both, because we don‘t want to limit your reach
Make use of different endcardfeatures such as Facebook-Share

Video Emotion

The LivingAd Video Emotion invites the user to give feedback on the playing video via emojis. While the video is being shown, four emojis appear at the bottom of the screen.

The emojis can be freely selected and customized. The user can rate at every single moment of the video andchoose the emoji that best describes his or her emotional state.

In the upper part of the screen, the user can see which emojis were chosen by other users. Trackers can be placed to each emoji. At the end of the video, an end card with the respective CTA is displayed, which redirects the user to the landing page.

Customize your ad by using up to 4 individual emoticons
Strengthen the look & feel of your ad by adding a branded frame around your video
Increase reach by adding a WhatsApp-Share-Button
Customize your ad by using up to 4 individual emoticons
Strengthen the look & feel of your ad by adding a branded frame around your video
Increase reach by adding a WhatsApp-Share-Button
Customize your ad by using up to 4 individual emoticons
Strengthen the look & feel of your ad by adding a branded frame around your video
Increase reach by adding a WhatsApp-Share-Button

Display & Video Rating

All image and video materials can be used for the LivingAd rating.

Just like Instagram stickers, the stickers are placed over existing assets and can be customised as desired.

Each user interaction can be tracked and the custom audience can be built for further activation.

Place the rating sticker wherever you want it to be seen on your ad
Customize the rating sticker to make sure it aligns with the look and feel of the creative
Campaign realization done in no time due to the nature of this ad
Place the rating sticker wherever you want it to be seen on your ad
Customize the rating sticker to make sure it aligns with the look and feel of the creative
Campaign realization done in no time due to the nature of this ad
Place the rating sticker wherever you want it to be seen on your ad
Customize the rating sticker to make sure it aligns with the look and feel of the creative
Campaign realization done in no time due to the nature of this ad

Display & Video Barometer

All image and video materials can be used for the Barometer LivingAd.

Just like Instagram stickers, the barometer is placed over existing assets and can be customised as desired.

Each user interaction can be tracked and the custom audience can be built for further activation.

Get quick feedback via this low barrier interaction element mainly known from Instagram
Zero additional creative support needed to get this LivingAd live
Almost all common ad spaces supported
Get quick feedback via this low barrier interaction element mainly known from Instagram
Zero additional creative support needed to get this LivingAd live
Almost all common ad spaces supported
Get quick feedback via this low barrier interaction element mainly known from Instagram
Zero additional creative support needed to get this LivingAd live
Almost all common ad spaces supported

Chat

The LivingAd Banner Chat is modular and simulates a classic chat conversation between user and brand.

Each module can be individually created and linked. Both video and display assets as well as GIFs are able to be used. A question from the brand is followed by three possible answers, which the user can select as his answer.

Each answer leads the user to another module with the next question. The final module contains a CTA with a link to the landing page. 

Each user interaction can be tracked and the custom audience can be built for further activation.

Lead the conversation into a specified direction using predefined questions and answers
Use display- and video-creatives as well as GIFs to best showcase your product or service
Customize the chat history according to the answers you receive from your audience
Lead the conversation into a specified direction using predefined questions and answers
Use display- and video-creatives as well as GIFs to best showcase your product or service
Customize the chat history according to the answers you receive from your audience
Lead the conversation into a specified direction using predefined questions and answers
Use display- and video-creatives as well as GIFs to best showcase your product or service
Customize the chat history according to the answers you receive from your audience

Custom LivingAds

Get ready to transform your advertising experience with Custom LivingAds, launching in summer 2023!

Our revolutionary platform offers eye-catching designs that demand attention, ensuring your brand gets the spotlight it deserves. Enjoy the freedom of crafting ads with flexible design options, allowing for individual elements to be tailored to your unique vision, creating a powerful and memorable impact on your audience, fully integrating your brand's essence into every aspect of the ad.

Discover the power of conversational advertising with customized LivingAds!

Eye-catching design
Flexible design of individual elements
Dynamic adjustment possible
Possibility to fill the entire placement in your own design
Eye-catching design
Flexible design of individual elements
Dynamic adjustment possible
Possibility to fill the entire placement in your own design
Eye-catching design
Flexible design of individual elements
Dynamic adjustment possible
Possibility to fill the entire placement in your own design

FAQs

If your question hasn't been solved here, simply get in touch with us and we are happy to help.

What exactly is the advantage of LivingAds compared to other interactive advertising media?

We call it a “phenomenon” for a reason. This is due to the fact that LivingAds are much more than "just" advertising formats. Traditional interactive advertising media offer great and, above all, creative display options, but they are not suitable for enabling a meaningful conversation with every ad impression. More important than that, however, is the fact that audience data collected through interactions is efficiently harnessed. So we not only provide unique insights, but also make them actionable and also enable the creation of custom audiences that can be used across different platforms. All this leads to a sustainable increase in performance on the most relevant digital platforms.

When should I use LivingAds?

LivingAds should be part of every campaign on the open internet. Users should have the opportunity to enter into a conversation with the brand behind the advertisement. In our opinion, purely click- or view-based solutions are no longer up-to-date. To make this as easy as possible, LivingAds work with existing video and/or display creatives and are also fully customizable from summer 2023.

Where are LivingAds displayed?

LivingAds can be found throughout the global open internet, i.e. outside of closed platforms such as Facebook, Instagram, TikTok, etc. LivingAds are delivered via the traditional programmatic route, classically on mobile websites and in-apps. There are no restrictions here.

What is the billing model? Does the creation/set-up of LivingAds cost extra?

We offer different billing models. In the end, it depends on the campaign goal. The creation process is completely free of charge and will be customized to your needs by our experts.

More FAQs
I can also get insights with the help of other interactive formats?

Insights usually refer to the interactions themselves, i.e. how often and in what form they were interacted with. Interactive formats can be very attractive, but they are not very insightful and, above all, those insights cannot be activated.

How do LivingAds generate insights and how does this work without cookies?

Our insights are generated by our in-house algorithms including the conversations of the LivingAds as well as other data such as device types, browsers, environments, times, etc. Users are not tracked at all during this process and therefore no cookies are used. We thus create audience patterns that are being searched for on the open internet. At the same time, these insights can be used for targeting.

What is the difference between insights and custom audiences?

We create insights without tracking users. In order to build custom audiences, we have to track users. If, for example, a user indicates via a LivingAd that Italy could be a possible destination for their next summer vacation, then we can re-target this person with further information about Italy across the most relevant platforms. For tracking, we use a wide variety of identifiers and are therefore not dependent on cookies.

What's the affinity score?

The affinity score measures audience interest in real-time.

Let's start a conversation!

Talk to our experts and learn how you can benefit from LivingAds!

Join our newsletter to stay up to date on features and releases.

will be visible only when the desktop version is approved