LivingAds - a global advertising phenomenon
Enter into a meaningful conversation with billions of people - directly on their mobile devices
Trusted by the best brands and agencies around the globe
Not just a series of new formats but a new advertising technology
LivingAds empower brands to identify and activate audiences with the highest affinity to their brand, product or service through meaningful conversation. In addition, our technology processes the user engagement data for improved targeting and optimization capabilities, leading to impressive results not only on the open internet but also across all relevant buying platforms.
Entering a meaningful conversation with every single ad impression
Processing audience data in real-time to ensure personalized messaging
Using a template-based approach to allow the usage of existing video and display- creatives
Adapting to the size of each ad container to make sure the ad message never gets lost
cookieless-ready
Only processing non-PII. PII only processed upon request and in accordance with local regulations
Supporting all common IAB ad slots (mobile web and in-app) to guarantee unlimited global reach
Featuring learned actions from Instagram, Tinder, WhatsApp etc. to generate high engagement-rates
Blending into any marketing tech stack and compatible with all 3rd party verification tools
The better you know your audience
the better you can address them
Maximize engagement through conversation
Due to direct conversation between your brand and user, LivingAds identify audience(s) with the highest affinity to your brand, product or service.
Generate actionable insights & custom audiences
Collect accurate and valuable audience insights and build custom audiences even without user-tracking in order to gain competitve advantage.
Activate cross-channel for impressive results
Communicate with user groups as well as individual users with the highest affinity across all relevant digital platforms and marvel impressive results.
Our affinity score measures audience interests in real-time
of interactions
Get started with LivingAds!
Generate audience insights you can't get anywhere else - talk to our experts today!
Conversations on the open internet through LivingAds
enriched with multiple audience signals
unlocking audience insights you can’t get anywhere else
This audience consists mainly of women aged between 25-33 from Miami.
This audience likes to capture their adventures by video camera, so they can always rewatch what they have experienced. They prefer convenient and small equipment and are always looking for an easy video editing tool.
This user group loves to go on a long backpacking trip either alone or with friends. They like to be spontaneous and, on a budget, in regard to their sleeping place.
This user group likes to go on wellness trips. They like to relax and enjoy luxurious massages. The look and feel of where they are staying/hotel is important
This group likes to do lots of action activities during their vacation. It’s the adrenaline and variety of offers what excites them!
This audience consists mainly of boys and girls aged between 19-25 from Chicago and Miami.
This audience is very interested in getting the best results when it comes to capturing vacation moments. They love to show off their photos on Instagram and for that, they are eager to use the best editing and newest technology.
This audience consists mainly of men aged between 26-38 from New York.
This audience prefers to take vacation photos with retro equipment, e.g., a polaroid camera, and likes to live the moment and capture it the way it is. Therefore, they are not interested in editing them.
For impressive results
across all major digital platforms!
upon request
FAQs
If your question hasn't been solved here, simply get in touch with us and we are happy to help.
We call it a “phenomenon” for a reason. This is due to the fact that LivingAds are much more than "just" advertising formats. Traditional interactive advertising media offer great and, above all, creative display options, but they are not suitable for enabling a meaningful conversation with every ad impression. More important than that, however, is the fact that audience data collected through interactions is efficiently harnessed. So we not only provide unique insights, but also make them actionable and also enable the creation of custom audiences that can be used across different platforms. All this leads to a sustainable increase in performance on the most relevant digital platforms.
LivingAds should be part of every campaign on the open internet. Users should have the opportunity to enter into a conversation with the brand behind the advertisement. In our opinion, purely click- or view-based solutions are no longer up-to-date. To make this as easy as possible, LivingAds work with existing video and/or display creatives and are also fully customizable from summer 2023.
LivingAds can be found throughout the global open internet, i.e. outside of closed platforms such as Facebook, Instagram, TikTok, etc. LivingAds are delivered via the traditional programmatic route, classically on mobile websites and in-apps. There are no restrictions here.
We offer different billing models. In the end, it depends on the campaign goal. The creation process is completely free of charge and will be customized to your needs by our experts.
Insights usually refer to the interactions themselves, i.e. how often and in what form they were interacted with. Interactive formats can be very attractive, but they are not very insightful and, above all, those insights cannot be activated.
Our insights are generated by our in-house algorithms including the conversations of the LivingAds as well as other data such as device types, browsers, environments, times, etc. Users are not tracked at all during this process and therefore no cookies are used. We thus create audience patterns that are being searched for on the open internet. At the same time, these insights can be used for targeting.
We create insights without tracking users. In order to build custom audiences, we have to track users. If, for example, a user indicates via a LivingAd that Italy could be a possible destination for their next summer vacation, then we can re-target this person with further information about Italy across the most relevant platforms. For tracking, we use a wide variety of identifiers and are therefore not dependent on cookies.
The affinity score measures audience interest in real-time.
Let's start a conversation!
Talk to our experts and learn how you can benefit from LivingAds!
