Henkel achieved an outstanding VTR by using LivingAds for personalized content delivery

Henkel operates worldwide with leading brands & technologies in 3 business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies.

Henkel used the LivingAd technology for user segmentation according to the product fit and interests on the Schwarzkopf Palette. The goal here was to collect audiences with help of LivingAds in DV360 to build look-alikes for later activation and uplift of the VTR in the open web. Pushing the audiences built to Henkel's DMP Neodata for further activation was an additional objective.

Download the complete case study:

Display Hot or Not
Henkel achieved an outstanding VTR by using LivingAds for personalized content delivery

Still got your Attention?

Get in touch with our experts and learn how to get the most out of the Open Internet with LivingAds!

Contact us
Join our newsletter to stay up to date on features and releases.
Locations
MunichSingaporeMiami
Home
HomeLivingAdsBlogCase studiesSchool of WagawinFAQ's
Company
AboutCareerContact
Follow us
LinkedIn
Instagram
Youtube
© 
2021
 Wagawin. All rights reserved.
Product Privacy PolicyPrivacy PolicyDatenschutzerklärung DETerms & ConditionsCookies SettingsImprint
Made with
by
goodaim

will be visible only when the desktop version is approved