Henkel achieved an outstanding VTR by using LivingAds for personalized content delivery

Henkel operates worldwide with leading brands & technologies in 3 business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies.

Henkel used the LivingAd technology for user segmentation according to the product fit and interests on the Schwarzkopf Palette. The goal here was to collect audiences with help of LivingAds in DV360 to build look-alikes for later activation and uplift of the VTR in the open web. Pushing the audiences built to Henkel's DMP Neodata for further activation was an additional objective.

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