GVB collects data for lookalike audiences in Bavaria via LivingAds
GVB - Genossenschaftsverband Bayern represents over 1.100 cooperatives in Bavaria, among them the Bavarian Volksbanken Raiffeisenbanken (credit cooperatives).
The goal here was to drive user engagement in order to collect actionable 1st party audience data for constant activation on subsequent lookalike campaigns.
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