Carinthia promoted its travel packages and built custom audiences

Carinthia (Kärnten) is a southern Austrian region in the eastern Alps that encompasses Austria’s highest mountain, Grossglockner.

Summer 2020 had pushed the demand for local vacation alternatives. Wagawin teamed up with the agency Saint Elmo’s to develop a tourism campaign for Carinthia (Kärnten). To address different age groups of the users, the campaign highlighted lush nature gems as well as activities that can be enjoyed in the region.

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