BANKING & INSURANCE

Adapt your offer to the most individual life circumstances

CHALLENGE EXAMPLE

Banks and insurance companies offer products for every situation and every stage of life. But not every product fits the current needs of your target group.

For example, a student in the first semester would likely need a student loan, while career starters might be interested in occupational disability cover. But how do you know who will see your advertisement on your smartphone?

WAGAWIN SOLUTION

Wagawin Technology collects user data on any mobile website or app through voluntary sharing of their interests with the advertiser. For example, a prospective student reacts to an advertisement for a building loan by saying that a loan for a semester abroad would be more appropriate.

In the follow-up address, suitable products are offered to this particular user, which correspond to his concrete and similar needs or those based on them.