Automotive

Understand and address different mobility preferences

CHALLENGE EXAMPLE

The automotive market is characterized by a wide variety of vehicle categories with countless equipment features. In addition, people in urban areas in particular are demanding more flexibility and are increasingly opting for non-binding Car-Sharing options. In order to stand out both as a manufacturer and as a service provider, certain communication factors must be particularly convincing.

WAGAWIN SOLUTION

We support automotive companies in identifying target group needs by involving the end user in the digital communication. We enable potential users to communicate their preferences to the automotive company via existing digital communication channels.

Our technology learns, for example, that a special user is only interested in short distances within a certain city and wants to travel as environmentally friendly as possible. This valuable knowledge is stored in the form of data and taken into account in the subsequent messaging.