Audience Data_NEW

One single interaction opens dozens of possibilities

Paul is on the way to work reading the daily news on his mobile phone.
While reading the latest New York Times article a McDonald´s ad appears in his feed. It´s a Wagawin Hot or Not! He swipes right to indicate his favorite burger.
During his lunch break Paul opens Instagram to see his friend´s latest updates.
While scrolling through his Instagram feed another McDonald´s ad pops up. The ad promotes Paul´s favorite burger with a special offer just for him.

Anna is at the hair salon to get her hair done. While waiting she reads the latest Vogue on her mobile phone.
A LivingAd appears in the article promoting her favorite shoe brand. Anna interacts with the ad and shows her interest in the brands high heels.
Later on Anna works from home and browses some e-commerce sites.
While browsing the site a banner ad appears with an offer for the high heels Anna was interested in earlier. Since she is already in shopping mood, Anna adds the shoes and checks out.