Our story
2012
Watch
We´re not sure if Nico and Andi plotted their big business plan in the sandbox, but what we do know is that their friendship started there. It all began with an eager Nico in marketing class who came up with the idea and a supportive Andi who jumped on. Along the way they realized they also needed, in addition to their creative and finance savvy brains, some IT prowess. That´s when Dominik and Chris became part of the gang and from there was no stopping them. While they all continued to finish their specific degrees, the idea remained a side hustle – albeit a very successful one.
2014
Gamble
Now we struggle to imagine a desktop version, but exactly that was the case between 2012 – 2014. Users interacted in a playful way with advertisements and received rewards as an incentive. And guess what, that´s where the name was born: WATCH – GAMBLE – WIN, or as we know it: Wagawin. 2014 was the year where the dinosaur aka desktop version converted to an App based model. With this big step came also some financial support in the form of their first investor.
2014
2017
Opening of the Singapore office
2017
Win
Remaining curious and always looking for ways to improve, our founders realized there was much more untapped potential for their product. Did we say they are genius? In 2017 the performance of the ad technology was continuously outstanding, so the next step was a no-brainer: Tweak the technology and make it compatible across all mobile websites and apps! And that´s where we are right now – Living and selling our unique technology called LivingAds that engages the consumer within mobile advertisements. We are looking forward to a bright future were LivingAds will be a global household name.
2017
2019
New LivingAd Manager platform
The new LivingAd Manager platform enables our customers to create their own LivingAds in no time and minimal effort
2019
We aim to offer our advertisers the most convenient way to access and own first-party audience data with our LivingAds
2019
