FCMG

Communicate with your target groups according to their consumer behavior

CHALLENGE EXAMPLE

FMCG products are by definition goods sold quickly and at relatively low cost. With an endless flood of choices, the consumer has to decide on a product without too much thought. So that your product ends up in their shopping cart, you should enter into a direct dialogue with convincing arguments.

WAGAWIN SOLUTION

For example, how do you get your potential customers to tell you that they are looking for a white laundry detergent? Our technology enables users to interact with advertising and voluntarily express their specific needs. As soon as a user tells you that they care about shiny white linen, you can be more aware of this preference in the follow-up communications.