CHALLENGE EXAMPLE
FMCG products are by definition goods sold quickly and at relatively low cost. With an endless flood of choices, the consumer has to decide on a product without too much thought. So that your product ends up in their shopping cart, you should enter into a direct dialogue with convincing arguments.
WAGAWIN SOLUTION
For example, how do you get your potential customers to tell you that they are looking for a white laundry detergent? Our technology enables users to interact with advertising and voluntarily express their specific needs. As soon as a user tells you that they care about shiny white linen, you can be more aware of this preference in the follow-up communications.
