CHALLENGE EXAMPLE

The food and beverage industry serves a particularly diverse target group with a wide range of preferences and expectations.

It is a challenging, but also exciting task to have the perfect offer ready at the right time for the right customer. But how do you “taste” concrete eating habits and individual preferences?

WAGAWIN SOLUTION

With Wagawin’s LivingAd technology the consumer can be reached with the perfect offer at the right time. First, they are invited to interactively engage with advertising to express their preferences or specific eating habits (e.g. whether they are vegetarians or prefer dishes with meat).

The data obtained from the interaction can then be used to address the potential customer once again – this time with precise offers tailored to their personal preferences.