The audience engagement technology for
the open internet
Making conversational advertising the gold standard
Trusted by the best brands and agencies around the globe




















We identify and activate
audiences with the highest affinity
We believe these metrics neglect what really counts: the thoughts, interests and preferences of those who see the ad. That is why we invented LivingAds - the world’s leading audience engagement technology for the open internet. We enable brands to enter into meaningful conversations with billions of people - directly on their mobile device.
Get the most out of your marketing budget
Let users engage with LivingAds to identify user groups as well as individual users with the highest affinity to your brand, product or service.
Gain competitive advantage through conversation
Unlock valuable real-time audience insights and data you can't get anywhere else and build custom audiences even in cookieless environments.
Generate impressive results cross-channel
Target user groups and individual users with the highest affinity not only on the open internet but also across all relevant digital advertising platforms.
The LivingAd technology in a nutshell
LivingAds enable users to engage and respond directly to video- and display-ads by using communication elements known from day to day smartphone usage.
Conversations on the open internet through LivingAds
unlocking audience insights you can't get anywhere else!
For impressive results
across all major digital platforms!



upon request
Let's start a conversation!
Talk to our experts and learn how you can benefit from LivingAds!
Let’s hear what some of our customers say about us

Running a campaign programmatically for the first time with LivingAds, resulted in immediate uplifts, not only in engagement but also in conversion metrics. We choose Wagawin as our partner as they deliver the utmost quality in collecting audiences while maintaining effortless communication.
Philip Sotto
Precision Planning Manager - L'Oréal PPD, Wavemaker
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Working with Wagawin long-term enables us to achieve impressive results with innovative ad formats. We especially value the flexibility in campaign planning and on top of that, expert advice and fast responsiveness.
Annika Köhne
Account Management - Programmatic Advertising

We are extremely delighted about our partnership with Wagawin. They have been the perfect partners for us being the first in the market to test new initiatives and scaling our campaigns across Grab SEA.
Asha Gourinath
Head Of Growth Capabilities & Digital Marketing for SEA
Trusted by the best brands and agencies around the globe




















The right solution for every target
Choose from 8 different types of LivingAds to unlock actionable real-time audience data and insights through conversations.
Swiping isn‘t just for dating
Your product and service have so much to offer. But what exactly does your audience really like? Let them swipe right or left and find out!
Get feedback on up to four messages within one ad impression
Personalize follow-up questions according to previously given answers
Deliver up to 5 different brand messages by customizing the endcards based on audience interests
Voting isn‘t just for Insta stories
Stop assuming what your audience might be interested in.
Realize a 4-dimensional segmentation of your audience
Deliver up to 5 different brand messages by customizing the endcards based on audience interests
No digital conversations without emoticons
Time to add a little human touch to your video ads. Offer your audience the chance to feedback on your video by using emoticons.
Customize your ad by using up to 4 individual emoticons
Strengthen the look & feel of your ad by adding a branded frame around your video
Increase reach by adding a WhatsApp-Share-Button
Sharing feedback online is tempting
Get to know your audience by creating appealing surveys and figure out their real preferences.
Let your audience choose between up to four answer possibilities
Simply share your existing video creatives with us and you’re almost good to go
Show different endcards depending on how your audience replies
It‘s kind of like „Who wants to be a millionaire?“
Quizzes are engaging and fun! Invite your audience to engage with this LivingAd and enhance your mobile ad experience.
Educate your audience by letting them know whether they are right or wrong
Instream or outstream? Both, because we don‘t want to limit your reach
Make use of different endcard-features such as Facebook-Share
The easiest way to get audience feedback
One of the simplest tools for immediate audience feedback! This feature represents the idea behind every LivingAd in its purest way.
Place the rating sticker wherever you want it to be seen on your ad
Customize the rating sticker to make sure it aligns with the look and feel of the creative
Campaign realization done in no time due to the nature of this ad
Dragging the icon to the right is fun
Your products and services are amazing! But does your audience agree? Find it out by adding the barometer to your creatives!
Get quick feedback via this low barrier interaction element mainly known from Instagram
Zero additional creative support needed to get this LivingAd live
Almost all common ad spaces supported
Show me someone not using a chat app
Use it to chat with your audience on their mobile devices across the whole open internet. The only thing that brings you closer is a face-to-face meeting!
Lead the conversation into a specified direction using predefined questions and answers
Use display- and video-creatives as well as GIFs to best showcase your product or service
Customize the chat history according to the answers you receive from your audience
Bring your own ideas to life!
Get ready to transform your advertising experience with fully customizable LivingAds launching summer 2023!
Eye-catching design
Flexible design of individual elements
Dynamic adjustment possible
Possibility to fill the entire placement in your own design
Insights you can't get anywhere else!
Talk to our experts and learn how you can benefit from LivingAds!
Latest news
We love digital advertising
Check out our School of Wagawin and learn more about the ins and outs of the world of digital advertising and our company!
Discover the power of conversational ads!
Talk to our experts and learn how to benefit from LivingAds!